Have you ever asked yourself, is your website ready for tablets, smartphones? It is very likely that you have made sure that it has your business’s most important information on it, such as contact details and descriptions of your products and services. It probably contains your logo, relevant images, and references to your social media accounts also. That is a good start, but unless your website functions well across the range of popular web devices, and unless it follows a few basic guidelines related to how search engines operate, then it’s full value to your business has yet to be realized.
consumers use smartphones and tablets to search local products & services
If your website was not designed and built so that it looks and works good regardless of the user’s device, then it isn’t responsive, and your visitor’s experience will be unsatisfactory. It is important for your website to be responsive because more and more consumers use smartphones and tablets as their primary tools when searching for local products and services. The following, published April 30, 2013, is from the 2nd Annual Mobile Path-to-Purchase study, compiled by Nielsen.
The 2013 study shows that of consumers searching for local products and services, 45 percent tap mobile devices first, while 49 percent use PC/Online as their primary media resource. Although 54 percent of all mobile users (including smartphone and tablet) indicated usage of additional media sources to aid in their purchase decision, 46 percent exclusively used mobile as their default/primary research tool. The study also demonstrated that 50 percent of all mobile users rely on their device at the beginning of the research process with 1 out of 3 users indicating they used their device throughout their entire purchasing process.
Mobile users are ready to buy now
Here is another study that examines the role of mobile devices in a user’s readiness to make a purchase: Study: 50 Percent Of Mobile Queries In Travel, Restaurants, Autos Result In A Purchase
View your website on smartphones and tablets
You can see how your website looks and works on a variety of devices by using the free tool here: responsinator.com (opens new window). We would be happy to discuss the options available if you want to ensure that your website works well on smartphones and tablets. Get a FREE consultation..