Search engine optimization is the technique of creating web pages so that they achieve the best possible SERP. Google and other search engines index and rank web pages, not web sites, so each page needs to follow a few simple guidelines, and consist of content that is optimized to match the desired keyword. Besides the various elements listed below, the most important part of optimizing your website is to create compelling and useful content.
page titles with title tags
Each page on your website ought to have a unique, succinct, and descriptive title, indicated by title tags. When displayed in search, words in the title that match a user’s search query will be bolded. Another element is the use of the “description” meta tag, which won’t be visible on your page, but may be used by Google as your page’s snippet in search. Diagram of Google search results page
“Search engine optimization is about putting your site’s best foot forward when it comes to visibility in search engines, but your ultimate consumers are your users, not search engines.” – Google’s Search Engine Optimization Starter Guide
useful urls and clear navigation structure
Google recommends that your URLs ought to be as simple as possible, contain relevant words, and reflect how your site is organized. Text is to be used in your site’s navigation, rather than images, and 2 sitemaps provided: one for user’s and another XML sitemap for search engines. When inserting images into pages, be sure that they are optimized for the web and include descriptive alt tags.
The text on the page ought to be presented as you would write an outline, with each section labeled with an appropriately tagged heading. Keep in mind that people tend to scan web pages rather than read them line-by-line; headings help your users find the sections most important to them. NB: this page includes an h1, h2, and an h3 heading.
This is a brief overview of important aspects of search engine optimization. We are planning more articles about other aspects of SEO, and other techniques for improving your website’s performance and overall value.