In the first quarter of 2013, the percentage of web traffic coming from mobile devices showed nearly an 80% increase over the same period just a year earlier, and was more than twice the amount in 2011. (source: MarketingProfs.com) With almost one quarter of all web traffic originating on smart phones and tablets, if your website looks bad when viewed on a mobile device, then your business undoubtedly suffers. You can see how your website looks across the full range of mobile and hand-held devices by typing your website url into the form on responsinator.com.
how responsive web design works
Responsive web design is the technique that for creating sites that “serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device.” This is what Google recommends. It causes the contents of a web page to shift position and sometimes size depending upon the user’s device. For an interesting illustration of how responsive web design works, take a look at this page (and move the orange slider at the top.).