Nov. 18, 2014 Article by Dave Read
Using video on websites can be an effective tactic to achieve your goals. Video will add an element of interactivity and enhanced visual appeal to your website design, as long as it is done correctly. Whether your goal is to promote your brand, products, services, or personnel, the correct use of video can produce desired outcomes. Of course, if basic usability guidelines are overlooked or violated, then you will very likely annoy users, which never is good for business!
We learn about website usability by reading reports and following suggestions published by acknowledged experts such as Jakob Nielsen, co-founder of the Nielsen/Norman Group, the source of a just-posted report summarized by this statement:
Video content is helpful only if users have control over it, understand what’s contained within it, and have an alternate way to access it. – Video Usability, by AMY SCHADE on November 16, 2014
Popularity of video in web design
Proof of the value in the use of video on your website is the fact that YouTube is the 2nd largest search engine in the world, bigger than Bing, Yahoo, Ask, and AOL combined. That means that by effectively using video on your website, you not only improve overall user saticfaction, but also you can expand your user base, increasing traffic to your website if you host your video on YouTube.
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